The most inspiring thing I find about this project is that the creators of TOCA are willing to awake people's mindset on the long-term health consequences in the way we interact with our phones, based on information gathered by specialists in different fields who have made research on the side-effects when in contact with a smartphone, through think-alike summits, conferences and communities around the world. Awareness comes with education and the smartphone industries definitely played well on skipping that part of the homework.
"Lately, I had a casual talk with an 83 yo German sir on the tram station. He looked at me typing on my phone and asked what the whole point is with these smartphones nowadays. He took his phone out of his pocket - it was an old school one, with buttons. He said he figured technology grew faster in the last few years than his own brain could catch. That encounter made me question again my own awareness on how I use my phone and the health consequences I myself wonder and wish to be somehow better informed about."
TOCA is a start-up project initiated by three self-driven individuals who want to change the world. After realizing the health consequences of being in constant contact with our smartphones, they produced a sleeve that helps you have control on your phone (ah-ha?). Your phone is alive just as you are, but both operate under totally distinct systems. TOCA is basically a sleeve which cuts most of the signal from and to your phone once you put it in. It allows you to be offline whenever you want and should.
These photos were taken during TOCA Friends, a gathering organized by the team to tell the story of TOCA to friends and passersby, to open discussion on topics related to the product and its purpose. The event took place at "Cafuné", Innstraße 32.
Find more about TOCA here